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Billy Reid Collection

Bernicemy: A Modern Southern Studio

Billy Reid Portrait
Suit Detail

From our home in Florence, Alabama, we bring our sensibility to the world at large through standout clothing, crafted with integrity and authenticity.

Craftsmanship
CFDA Awards

Over 20 years, we have earned some of the most prestigious honors in fashion, including four CFDA awards.

Knitwear
Silhouette

More importantly, we make clothing that is built to last. We believe in creating fewer, better things.

Design Studio

This approach balances sustainability and artisanship.

Design Sketches

Take your favorite wardrobe staples and improve them through unexpected, high-quality detailing—carefully considering every button, every thread, every stitch.

Community Style

We believe strongly in community, and draw constant inspiration from the artists, musicians, chefs and makers that surround us. We celebrate that community every year at our Shindig festival.

Shindig Festival

We welcome you into our corner of the world, and we hope you'll welcome us and our work into yours — wherever you go.